In this chapter, they talk about smart mobs and how they are taking over the technology scene. Smart mobs are groups of people who do their organizing and planning through mass texts, for example "thumb tribes" in Tokyo. They would send out huge text messages from their phones to plan raves or events to stalk celebrities.
Chapter 37
In this chapter, they talk about how audiences react when they watch "theatre", which includes television, actual theatre (plays) films, videos. They say we interpret it based on our education, social background and knowledge base. We can all interpret them differently but most of the time they are similar.
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