Chapters 25 & 26

Chapter 25

 

Overview:

This chapter talks about women in advertising and how the image ultimately comes out not being the real woman used for the ad.  They talk about the provocateur and how that image can only be achieved artificially.

Keywords:

femininity

provocateur

cultural ideology

ultimate image

ingredients

packaging, promotion, marketing

Chapter 26

Overview:

This chapter talks about the advertising in our society and how our bodies have been turned into an object to sell a product.  And because of this, we have broken away from our bodies, creating an estranged relationship with our bodies.

Keywords:

capitalist societies

consumers

sexuality

advertising

correct packaging

humans-objects

estrangement

commodities