Monday, November 10, 2008

Chapters 30 & 33

Chapter 30

Hot Media Cool Media
CNN News
Hyundai Santa Fe SUV
Walgreens, CVS Pharmacy

Chapter 33

This chapter first talks about our thoughts not being our own which goes back to being an individual and being self-made is impossible because everything has been thought up of before.  Then they talk about individual vs. society and that relates to the idea that society precedes the individual.  This all leads to the question of where do any new ideas come from?

Wednesday, October 29, 2008

Chapter 27 & 28

Chapter 27

Overview:
In this chapter, I believe Barthes goes to a very extreme level trying to find a deeper meaning to very ordinary thing.  He talks about the myths behind soap powders and detergents. I really do not understand this chapter.

Keywords:
myth
ideology
semiology
sign-systems

Chapter 28

Overview:
This chapter talks about books that are written that turn into cultural myths.  Books such as Don Juan, and Don Quixote are brought up as examples of myths.  The chapter also talks about how an author does not make a story a myth, but the public/society makes it a myth because it involves some kind of cultural values.

Keywords:
myth
idealism
hero
symbolic
society/public
values

Chapters 25 & 26

Chapter 25
 
Overview:
This chapter talks about women in advertising and how the image ultimately comes out not being the real woman used for the ad.  They talk about the provocateur and how that image can only be achieved artificially.

Keywords:
femininity
provocateur
cultural ideology
ultimate image
ingredients
packaging, promotion, marketing

Chapter 26

Overview:
This chapter talks about the advertising in our society and how our bodies have been turned into an object to sell a product.  And because of this, we have broken away from our bodies, creating an estranged relationship with our bodies.

Keywords:
capitalist societies
consumers
sexuality
advertising
correct packaging
humans-objects
estrangement
commodities

Monday, October 27, 2008

Chapter 23 & 24

Chapter 23

Overview:
In this chapter, Milton R. Sapirstein talks about how a woman defines herself by the way she decorates her house.  However way she decorates her house describes her personality.

Keywords:
Biedermaier
protuberances
masculine identification
reaction formation
Sassure
Freud

Chapter 24

Overview:
This chapter talks about the myth behind Miss America and how she has been idolized by little girls for so many years, but now little girls are starting to idolize more sexual stars like Britney Spears or Madonna.  Our society's morals are changing and little girls are picking up on it.

Keywords:
cultural behavior
symbolic heroes
paradigmatic figures
desexualization

Friday, October 24, 2008

Chapter 21

Overview: 
In this chapter, Johan Huizinga talks about the "deeper significance in ordinary things".  She talks about religion in the Middle ages and how everything had a connection to God, no matter what it was.  There was "meaning and significance in everything" because God was found to be everywhere.                                                                                                                                                                                                                                                                                                                               
Keywords:
Middle Ages
religion
symbols
Freud
unconscious
commonplace things
manifest function
latent function

Monday, October 20, 2008

Chapter 22

Overview: 
This chapter talks about the meaning of symbols and how they are created.  They state that we tend to understand symbols unconsciously and subliminally.  They also talk about the use of symbols in religion.  Its like when we do not completely understand a topic, we put a symbol towards it because we don't know what else to do.

Key Words:
symbol
unconscious
dreams
subliminally
Icon/Resemblance/Picture/Can see
Index/Causal Connection/Smoke-fire/Figure out
Symbol/Convention/Flag/Learn

Wednesday, October 15, 2008

Chapter 16 & 17

Chapter 16: Questions for Discussion and Further Research

1.) Abraham's essay agreed with Tannen's because they both were studying the patterns of speech.  Even though Abraham was looking at Black Speech, and Tannen was just looking at the speech of female and male.

2.) They use rhymes just in regular conversation like Abraham said the saying "See you later alligator, for a while crocodile" or they'll use it as comebacks like "what I said cabbage head".

3.)  He's saying that its a lower way of speaking, because they learned it when they were children and they still use it.

4.)  Well, apparently people are saying that it is considered black speech, which I had never even thought to relate it to.

5.) Cannot think of any right now, but I'll add some if I think of any.

Chapter 17: Questions for Discussion and Further Research

1.) I do agree, I think people are starting to see how much more important it is to incorporate the different races and how it is more interesting if we do.

2.) I'm not sure if I understand what she means by the "otherness".  I think she means the other races other than white but I'm not completely sure. 

3.) Commodifying otherness:  

4.) It brightens things up, it makes things more interesting, and without the "spice" it is not viewed as interesting.

5.) I don't want to agree with her, but it seems natural to think that way. I don't like that people think this is a "white suprematist capitalist patriarchy" but it just seems that is what surrounds us.

6.) She thinks that there could possibly be some resistance to inviting the "other" and that it is a big possibility but if we do invite the "other" than it could be a critical interevention.